jeudi 13 septembre 2007

Evian fait son EAUto-portrait ::: body project

Notre corps est constitué de 80 % d'eau. Une eau qui se renouvelle en 6 semaines. Ce constat scientifique a servi de déclencheur à un projet de communication artistique lancé par Showstudio et soutenu par Evian. Un studio de photo vidéo a été créé en plein coeur de Londres à la Beyond the Valley Gallery à la gloire de l'eau des Alpes.


Bella Freud - fashion designer

On filme différentes parties du corps d'un modèle et à l'aide d'un logiciel on fabrique un portrait en mouvement censé montrer la vie de l'eau dans le corps.

On peut découvrir les premiers portraits ICI .
L'ensemble sera dévoilé lors de la London fashion Week .

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Jodie harsch - Drag Queen

Source: Infuencia.net

PROJECT DESCRIPTION
Last Updated Wednesday, 29 August, 2007

SHOWstudio has partnered with Evian to devise a fun, interactive video installation that allows visitors to the exhibit to become part of one big replenishing body. The work is inspired by the fact that the human body is made up of 60% water which is renewed every six weeks, mostly with what you drink. Using a 25 section, touch-screen video grid located at the Beyond the Valley gallery boutique on Newburgh St, W1 from 15-22 September, visitors are invited to make a one -second video recording of a close-up section of their body, which will be added to a constantly moving, composite video portrait. Each participant will make their recording on top of a previous one so that the videogrid itself becomes a continually replenishing body. The finest digital examples of the video montages will be saved and added to an online gallery shown here. At the close of the project, these final artworks will be judged by Nick Knight, who will select the three finest video portraits of the whole Replenishing Body project.

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